Here’s searchup……..
I enjoy many things: eating, sleeping, fell running and so on. From a work perspective I enjoy searchup and here’s why….
I have been working with searchup since last year, initiated via an old contact Terry McCusker. And I have thoroughly enjoyed it. I’ve been able to get back into Search, close up and dirty, which takes me fondly back to 2002 and the later years.
I’d started my foray into Paid Search when setting up the Goto.com/Overture office in Manchester back in 2003; later I was to be accustomed with SEO. It was a very early period in Search history with Goto.com having invented the sponsored pay per click listing in SERPS (Search Engine Results) that Google was to copy (see legal ding dong as to the history of it all…) and monetise, and then the rest my lad and lass is history.
I was given me a great grounding in PPC and other digital advertising charging models, and stepping stone into what was to become Programmatic etc. In hindsight I was rewarded with a great deal of knowledge for which I am grateful.
Fast forward to April 2023 and I collect my thoughts after two weeks away in The Lakes and Oban. I have an open diary and am planning to chat to people about searchup, why I like working with them, and just how good a Search agency that they are.
Being at Goto.com, Overture, Yahoo!, I Spy Marketing (sold to iProspect), and IMA HOME I know a good Search agency when I see one, plus my working on clients ranging from the Coop across to Citibank. And searchup are good. Read below.
For the money orientated ones, searchup offer free Search Audits, produced confidentially. From this you will get useful Search Marketing information, especially with an e-Commerce bias and yes gratis. (We have faith in doing this.)
Searchup specialise in helping grow the Search Marketing and Analytics for start ups and small to medium sized businesses, and this does not necessarily correlate to business turnover. “Small is beautiful”.
Have a look at the Case Studies on the website. Searchup delivers results utilising Search, hence looking after a number of retail led clients - from white goods to B2B.
But what is crucial is how searchup uses retail data from clients, Search data and performance, to generate sales (depending on what is defined as sales) whilst enhancing client metrics, that could range from product margin across to SKU sales, to promotional campaigns pre/post results.
I’ve not mentioned “OTHER stuff” and will do so here. Searchup delivers on campaign creative, website performance and optimisation, plus CPM or CPA driven campaigns using non-search channels where appropriate, or platforms such as mobile or touch point for example.
Lastly we are technology bi-partisan and can advise on Venda across to Magento. We are good a putting heads under a businesses bonnet and reporting back, without sucking in breath.
Anyway enough of searchup…..
WHY NOT GIVE ME A CALL OR E-MAIL ME FOR A CHAT OR TO DISCUSS A FREE SEARCH, WEBSITE, COMMERCIAL DIGITAL MARKETING AUDIT?
And here are some holiday snaps from The Lakes and Oban over Easter by way of pleasant distraction.
