Well it is time after 8 plus years of being a solo entrepreneur to get involved with a lovely Search Marketing agency called SearchUp. As they say, “Your digital marketing is about to get a serious lift...”
I have known the wonderfully honest and funny Terry McCusker for a number of years and both of us share the same view on life; namely being honest, treat people nicely, do your best, and bring good to the world. Which is also applied to work and business.
So, a while back Terry and I spoke over SearchUp, a lovely little Search Marketing agency he is a director of. And I also met it’s original founder Craig Griffiths, who I have discovered is a Hong Kong Fooey of SEO. Terry and I are commercial, sales, account management etc. etc. etc. Hence our being older than Craig, and potentially more sarcastic. Craig is also a nice honest chap with ethics. This is why I got into business with them and more below on this.
SearchUp I discovered is very good at delivering sales results via Search for its clients, utilising technology and best practice to mirror and drive client metrics, sales and commercial needs. And all with honesty and transparency, and fun. Something that appealed to me bearing in mind how I run my consultancy, found us, and also having spent years in the cut and thrust of working in advertising and not necessarily ascribing to its darker side. Lastly, I originally come from a Search background, in the days of GoTo./Overture, and always enjoyed it.
So, I have decided to work with the guys two days a week as a Director to help them grow and reach more clients, or realistically like minded people in symbiotic or mutually beneficial relationships. Something I’ve always tried to do, i.e. help people you admire, aspire to, or want to plain help.
I’ve liked the fact that there is so much potential within SearchUp business for personal growth, and the growth of other people and their company, whilst everyone making some money in a happy manner.
Search is the core proponent of the business, and behind it all is a skilled utilisation of data and insights, marrying client sales and commercial metrics together with Search to deliver transparent results. SearchUp has rolling monthly contracts and also works to revenue share models, such are the results it delivers to new and long retained clients.
So, get in touch if you require help with your SEARCH marketing or analytics, needing to see a return on ad spend with comprehensive tracking.