Peter Cobley

Cobley in an Isle of Mull winter

Well, it is changeable weather here on Mull with rain, extreme wind, interspersed with rain squalls or downpours. For some grim, for me exciting, dark and brooding, and it makes me really feel alive to be in the centre of it all. So I can safely say with us coming into March that I have not only survived my first Mull winter, but have thoroughly enjoyed it.

Calgary Beach

But is has not all been harsh weather over January and February, there has in fact been some stunning days which allowed for swimming on Calgary Beach, and a snow clad climb up to the summit of Ben Cruachan - more on these below.

10th February - Calgary Beach

The 10th saw Claire in the water at Calgary, which can be found on the west side of the northern part of the Isle of Mull. It’s a fantastic location and out of season only sees locals dog walking, swimming, or running the adjacent peninsulas.

It is a wide crescent shaped beach sheltered from the open waters of the Irish Sea, sandy bottomed, with no real currents, and gently sloping. It’s a fine place in which to outdoor swim and practice it. A short grassy walk from the car park. You can also surf but suspect that being more the case when the weather wild.

Climbing Ben Cruachan with its peak in snow - 12th February

Two days later on the way to Killin and Hamilton we stopped near Lochawe, parking up on the Pass of Brander near the Cruachan hydro electric plant and right by the Falls of Cruachan train station where access to Cruachan starts.

Beneath the railway line at the Falls of Cruachan station

We set off through forest clinging to the very steep hillsides of Loch Awe to then reach the access road for the Cruachan dam that feeds the hydro electric plant.

From the dam it’s a sharp left up a river gully to take you to a col beneath the summit. It started with grassland which then became covered with wintery snow and ice which we worked our way up carefully, not armed with crampons or ice axes.

The snow section to the Col was hard going and yet not cold and without wind, with our eventually reaching the col (Bealach an Lochaline) about two and a quarter hours into the walk.

Bealach an Lochain

From the col/bealach it’s a steep climb up a rocky scree ladden route to the summit, except in this case the first couple of hundred metres could be seen, the rest hidden in deep snow, some of which scoured by wind into a smooth treacherous surface. On this stretch the steep wind would hit us from the west edge of the ridge at a brutish rate forcing us to keep away from the edge for safety.

The weather report had the ambient temperature at minus four degrees centigrade, and a wind chill of minus fourteen. And that we felt was correct. We ran the risk of being knocked over and becoming dangerously cold, and dealt with this via proper gear, gloves, a hat, and a balaclava. It was tough going indeed on the snow on what is a steep climb. Despite the gear we did have a spell of cold fingers due to the wind chill.

It was worth the effort for the view of the surrounding landscape and ridges, and it was quiet, stunningly quiet with no wind on the summit.

At Ben Cruachan summit with Loch Awe behind

Looking from the summit across the ridge linking Ben Cruachan to Stob Daimh

Cruachan Reservoir and Loch Awe

We had the Munro all to ourselves having only seen two Drax workers in a vehicle atop the dam. It was magical just Claire and I together.

Heading down from the summit back to the col was going to be tricky as we needed to navigate a deep snow covered rocky ridge with a strong wind and our weight behind us in our rucksacks. The snow was smooth in places from the wind and dangerous to walk on, so we made use of Claire’s walking poles which were vital for testing snow and carrying our weight where we had to step down from rocks.

It was slow and arduous but worthwhile for the views. On making it safely down to the col, we could then start the snow covered grassland part of the climb running alongside the river in the clough (Coire Dearg) back down to the reservoir track.

We had to be careful due to the ice which had formed on the path, which was also obscured by snow in a number of places. It was safer to keep off the path and walk on the snow covered grassland even if it was not the most direct route. It took a short while before we reached the path out of the snow and enjoyed the easier walking alongside the river.

From the track we retraced our steps back to the train station with the walk taking 6 hours in all. The route we took down after the dam followed the official path, whereas we’d taken a non-official route when climbing up to the track and dam. It was tough going due to heavy erosion, probably man made and natural and involved clambering down a number of stepped drops through a forest, hanging off and using trees.

Despite this final effort we were not too tired as we took our gear off and began the drive to Killin.

Feeding a very inquisitive and hungry Robin Red Breast by the parked campervan

Some Scottish photos - where do you want to be?

It is a delight to be able to post these photos, some of which are breath taking. I am enjoying island life on Mull with regular visits to Oban and elsewhere on the mainland. Claire loves her school and is very happy.

I do miss the good people who were in my life back in England and I keep in touch with a number of them.

I don’t miss those people who only think of number one and occupy the societal group of individuals that are both morally bankrupt, and in less salutary language would not even piss on you if you were on fire. So to these I extend my arm, then bring it back to place my thumb on my nose, to then wiggle my fingers rapidly. I really don’t miss you, and if anything pity you.

I am in fact a castle against you marauders - people who only seek to break into another’s mental, emotional, and spiritual sanctity; ransacking and making off with their ill gotten gains, whether money or ego. In my opinion people who do not give back to life but instead only service their selves and ego. People who think they are nice, but are not (see Brigden, Ulwin-Bishop, Sarjant, Burke, Jones, Hutchinson etc. etc. etc. They are all the same.)

So were do you want to be? I know where I am.

Blowing a Hooley as they say in Scotland (Tobermory)

I can safely say from the safety of my lounge that Storm Eowyn is battering Tobermory, yet I am singularly amazed that our garden’s small birds are in flight and feeding off the seeds I left out, including hanging off a swinging bird feeder that lurches about like a deranged pendulum. Blue Tits and Chaffinches, nothing bigger apart from Seagulls soaring above.

The found us office view - Thursday 16th January 2025

A panoramic view from the found us office over Tobermory and the Sound of Mull.

Today is a splendid day for found us. Glorious morning up until 1pm whereupon I catch a lift to Craignuire to meet up with some fellow islanders. Back for a nice dinner this evening.

I have decided to blog on petercobley.com and not foundus.co.uk, but talk about found us, my 10+ year consulting business in advertising, marketing, and media.

What the scores on the doors, found us?

Well the business is 10 years old since inception on 28th February 2014. I am now 53 and back then was 43. A lot indeed a lot has happened to me, the business, life, the world.

Me

As mentioned I am now older, more experienced, wiser (Claire my wife may disagree vehemently), and have over ten years of running a solo business through economic malaise, COVID, world disorder, and anarchy, a move to Tobermory, Isle of Mull from Saddleworth, and last but not least an advertising industry that was over staffed and bloated and needs consolidation.

If I am also honest, and I need to be, those ten years were plagued with deteriorating mental health due to progressive addiction to alcohol, my OCD, and childhood trauma that finally was brought to bear and dealt with.

So I am right royally pleased with myself for having survived when the odds were certainly stacked against me, of my almost losing myself, and of having to bear cruel judgement by others of my addiction and being ill from it.

But, and we don’t always see past out strife to and beyond the but’s, I have a peace and serenity I’ve never had, and a clear view of the seabed floor like a swim off Mull, where I can see all shapes and things in real time. And my being able to see, listen, and experience the moment, not the past or future, is a true gift. I can dip my head under the surf and waves of life to see my gentle and clear waters beneath, and it is my choice to choose where I look. My view is no longer opaque with my life’s turbulence sullying the water.

Life and the World

There has been a lot happening over the last ten years of business and I oft wonder that if I’d had a crystal ball whether I’d have embarked on starting a business. That said the decline my business has seen is self inflicted. But I’ve also been subject to some bad players I suspect, a downturn in the market over which I have no control, and the simple fact of running an advertising business whereby if you don’t speak to people you get forgotten about, with advertising adhering sadly to the old adage of he who shouts loudest gets heard.

Yet I am always a big believer that in adversity one can see great opportunities in which to prosper (and this does not purely mean money) and in this present moment as I type in the office I am blessed with having come to the end of a long period of upheaval and shittiness, and can now embrace the what next, the fun and challenge of change, being able to re-launch and enhance (not re-invent) what I am and what found us is. I also have the beauty of choice honed by experience so allowing me to not to have to work with advertising arseholes. And believe you and I they are plenty apiece.

So, please don’t forget my little but perfectly formed found us which can offer some absolutely (excuse superlative) honest hard graft to help you grow you business and people. I love it, love working with nice people and companies, and live life with renewed vigour and calmness, of which someone out there, a business out, there will benefit from.

Say hello to founds us. And have a marvellous Thursday.

Looking South from the found us office.

A Wonderful Photographic Week on Mull

Nothing really to report as such, except that it has been a wonderful week experiencing Mull. Whether it was the loss and search for an iPhone, deer eating the seeds from the bird feeder, or a bracing icy Loch Ba walk, or lunchtime on Friday in the sun of Tobermory’s Main Street.

So thought to do a photo bomb as such on the blog. Enjoy…. Friends are welcome to visit us, we have a nice spare room; and as Basil Fawlty would say, “no riff raff.”

Captain's Log - Lost Phaser, Tobermory Golf Course (no dogging)

If anyone had cast their eye Friday night across the expanse of Tobermory Golf Course they may have thought something was up, as a pair of head torches bobbed about on the course and in the wilderness surrounding it.

Dogging people may have cried aloud, or that the local deer have been on a shopping spree at Brown’s, the local general store, for head torches.

In fact it was Captain Cobley with crewmate Claire Cobley looking for a misplaced phaser (iPhone) that fell out of a running bum bag earlier that evening. Said phaser was recovered (eventually…)

Tobermory crime scene

This week saw a band of ruthless criminals invade Ardshona South’s gardens and carry out a heist, depriving the small birds of Tobermory of their breakfast, nay sustenance in times of winter famine.

After Peter Cobley laboured hard in icy weather and danger to install a three tier seed feeder for his small fluffy friends, he became concerned at a noticeable run on the seed he bought, and the discovery of perches on the ground that should have remained in the feeder. He was perplexed.

But all became apparent one winter morning when he observed local deer around 9am acting as a “smash and grab” team. The cheeky so and so’s.

The bird feeder now has to be retired at night.

(All said and done, he is worried as to the deer since they must be staving heading into Tobermory at that time and eating bird seed in a feeder a good 6/8 foot up a tree.)

Loch Ba walk

Desperate to get out of the house and enjoy the scenery here on Mull, we drove Minty to Knock near Ben More, parked up at Knock Farm and began a walk on the south west of the Loch - 2 miles out and 2 miles back in windy, icy, and cold conditions.

But what a walk! Bracing yes, but the views and atmosphere of being alone in the wild weather wonderful.

It turned out to be a nice 4 mile walk with great views and chatting. After the walk we drove alongside Loch Na Keal toward the “Burg” (Ardmeanach) with the intention of having lunch. But the wind was that wild and rotary that two doors of the campervan were snatched out of my hands; so we enjoyed the views and then drove home to Tobermory for lunch.

Full photos can be seen on Flickr.

When suffering from serenity.

And that is what I am suffering from, and boy am I happy to be in such a state. This is a culmination of really working on myself, help from others, and some quality reading. And lastly living on a beautiful island in the Inner Hebrides, which has made such an impact to my mental well being.

Crater Loch as known locally (which is not actually a crater and is instead a glacial feature.)

I now enter my 12th week of living full time on the Isle of Mull in Tobermory and that’s not a great deal of time when I think about it. Roughly two and a half months. And what a good two and a half months, with each day getting better and better. And what is better?

Better is a sense of peace, where I don’t miss the rush, the litter, the depravation, the claustrophobia, and behaviour of people in Tameside and Dukinfield where I last lived after we sold the house in Mossley. I don’t wish to slag off or critise Tameside, but the district of Manchester is a result of its governance and people.

It’s Council is Labour, and from my own experience is too long in power, untouchable, and pooly run with a number of Councillors riding a gravy train.

It’s residents seem for the most part not to have an interest in where they live, or the people around them. A crying shame for those that do care.

It is said that one should not do a geographical to escape unhappiness as you only take your head with you, but in some cases that is not the case and I can safely say the move out of all of the sh*t in both Mossley and Dukinfield was the most inspired and correct thing to do.

But it all comes down to change and the adage, “nothing changes, if nothing changes”. Embrace change as this is what I did. Is it frightening? Yes. Is it unpredicatable? Yes Can it go wrong? Yes.

My advice is do something of change that you have dreamed of, but never had the courage to carry out. Take that leap of faith.

Looking out over the sea toward Rum and Eigg.

A walk around Crater Loch.

Sitting to the south west of Tobermory by approximately two miles is the locally named Crater Loch or ‘S Airde Beinn in Gallic. Interestingly enough for aficionados, it is not actually a crater and the result of glacial action.

Its a short drive out to the Mishnish Lochs from where you park and begin the climb up to the ridge above the Loch; being rewarded with stunning 360 panoramic views of Mull, the mainland, and the islands of Rum, Eigg, Coll and Tiree.

On the way to the ridge we bumped into a couple of people.

Claire, Kara, and Caitlin.

I still need to pinch myself at being able to live and work here.

Full photos and videos on Flickr.

Saturday 4th January - from Craignuire to Oban and back again.

Sat very comfortably and at the right temperature on the MV Isle of Mull as she chugs her way to Craignuire from Oban, where I’ve been since Thursday evening. I thought I’d post some photos that I took last night of Oban as I wandered back to the YHA where I stayed over. Cresent Moon and the night lights of Oban.

Looking forward to catching up with Wifey who has driven from Tobermory to pick me up at Craignuire.

A second day of 2025 and what a walk

Typing here in Oban in the YHA, nice and toasty, and enjoying the silence after the bedlam of a young family being rounded up for bed. It has been a rather good day. I was up early, reading away, spotted a group of female red deer using the garden, to then have a little lie down, followed by a lovely bracing costal walk near Glengorm Castle at Sorne Point by the ruined fort at Dun Ara, where we checked out the bathing pool, in fact a natural man made harbour of possible Norse origin that the fort guarded.

All the photos and videos for the day can be found online at Flickr.

Bigmouth Strikes Again... Jen Ulwin Bishop

Much to household consternation, effrontery, and homage to plain stupidity, we received a Christmas card on Monday 30th December from a person who clearly has no grasp whatsoever in the peanut that is her brain of the hurt and damage she has caused, and causes with her gossip; whilst showing absolutely no regret, understanding, or compassion whatsoever.

Thankfully the Boss promptly took said card, ripped it up, and binned it.

NOTE:

Dear Bigmouth (Jen Ulwin Bishop),

Your card was not, is not welcomed. Try looking in a mirror at who and what you are. I don’t think for a moment it is pleasant view of yourself that you will see reflected back. You may have pulled the wool over the eyes of the Saddleworth Runners, but it takes one to know one as they say; and I know exactly the ugliness that you are physically, mentally, and emotionally.

Have a listen to the lyrics of The Smiths song. It might give you understanding as to frustration as to your presence that fails to go away. Like a lingering bad smell.

A recap of some past blogging from 2024.

The view out to see from beneath Dunnstaffnage Castle.

Currently sat in a living room in the Oban YHA on the second day of 2025; re-visiting some old blog posts that I wrote in 2024, giving a chronological history of my thinking process. Some I suppose played a key part in my thinking. And it is time to say goodbye to the blogs, and thinking associated with them.

(2024 was a changeable year for me, with quite a lot going on; change and growth across the physical, mental, emotional, and spiritual spheres. In January Claire had left Mossley, not to return, as she headed up to Tobermory, Isle of Mull, to start a new role at the High School. I was in Tameside over the period tidying up affairs, focusing on personal development, and making my own changes.)

June saw an important article that looked predominately at the Saddleworth Runners - the fell running club based in Mossley - that had been a big part of Claire and my life, and where I had been on the committee. After becoming ill, I soon learnt just how terrible a club it is to those members who do not fit in, even when poorly and act out of character. Something that occurred in 2021/2.

Sadly a Club I loved, as did Claire, but now realise one that acted on the gossip of one person. A club who’s leaders - Richard Gee and James Sheard, and others - sat back and let this gossip occur. It was not I discovered an inclusive club, but quite the opposite, exclusive for certain cabal of people.

I wrote the blog post, I'm a knob, but I am her knob and made no bones about calling out both the Saddleworth Runners and certain members of the Club that form a clique. The key person, who the Club supports and fails to take action against being Jen Ulwin Bishop, who acted as a source of gossip. Read the blog as it goes into more detail. Suffice to say the Club is not what it presents and I would be very careful about considering joining it. Now my behaviour was bat shit crazy, but the reaction and involvement in my private life uncalled for. Anyway all is covered in the blog post aforementioned.

I move on from it all, and I’ve had the honesty to look at self, have they? Nope.

In July I again put pen to paper and wrote Death by Social Media! Dumped off Social Media? Fuck em' which dealt with my being banished off social media by a number of people - all of which current or ex-Saddleworth Runners, spineless in jumping on the witch hunt. The blog piece became a wider examination of Social Media, establishing that you're not missing much if de-friended; in fact it should be viewed as a boon. Retrospectively, I now realise this was a good thing to have happened as it showed me the sheer vacuous nature of social media, of our unhealthy reliance on it, and of how it robs us of time, genuine relationships and our grasp on reality. And that only complete dipsticks use it as a weapon of choice.

It is good to be over the malevolence of social media, Saddleworth Runners, and a number of its members who are quite awful people.

Oh and lastly and annoyingly is yesterday’s blog entry as to a very poorly received Christmas card - Bigmouth Strikes Again... Jen Ulwin Bishop.

I don’t need to mix with such an example of a horrid person anymore; one who smacks of hypocrisy and other less salubrious people skills. I’m very free.

Turning on the Tobermory Christmas Lights

Last night on Main Street, Tobermory, saw the turning on of the Christmas lights.

What a wonderful experience last night being part of the Isle of Mull community as we all saw the Christmas Tractor parade, children choir singing carols, the Tobermory Choir singing carols, Ukulele playing and singing of carols, a raffle, Banjo Beale judging shop fronts, then the countdown to the turning on of the lights.

Full photos and videos can be found at: https://www.flickr.com/gp/petercobley/0t5Cy5zpU1

Tobermory photos. found us. End of the week.

Vivid sunset one morning this week from the house about Tobermory

Sunday 1st December, end of the week, start of a new month and the run up to Christmas. I have had a productive week and one for the most part run on serenity.

I’ve mused over found us, my consultancy business, and am happy with work I have put into the website when consolidating what found us stands for, and for that matter me. It is a business that ultimately helps people, and is an exposition of my world view; give back what was freely given to you. And it is a shame a lot of people in advertising, marketing, and media don’t give back and possess a myopic world view that revolves around ego and self.

I think I demonstrate with found us that there is another way, that one is rich when one gives in business, in life. Monetary and material things naturally follow, but if one is not solely tied to the material world then they do not matter, and less attention is spent trying to screw people over.

Anyway, I think I’ll post some spectacular photos of Tob (how the locals refer to Tobermory), and why? Because the photos may make people think about making change. Claire and I make a major geographical change, that has helped drive change in self; whilst also dumping what I now realise were tenuous relationships with some not so nice people at the Saddleworth Runners.

A vivid sunrise and two photos of a frosty Tobermory, taken from Main Street

This week saw mixed weather to say the least. As fortune would have it the end of the week, Saturday evening, saw nice mild weather for the Tobermory turning on of the Christmas lights, which was wonderful. Read about it in the next post!

My God, its full of stars. I could not resist that with these two photos of Mull at night.

Swimming Thursday night at Aros Park, looking toward Tobermory

There is swimming and then there is swimming.

Looking back to Craignuire on the Oban ferry from Mull, and snow capped hills

Day and night in Tobermory

A post on Tobermory, a place of day and night in terms of living here. In a few mere hours we can see two very different Tobermory’s.

For me this is the delight of the island that is Mull. No one moment is the same visually, but then again is that not life?

Sunday morning of the 17th November 2024

The same view on the evening of Sunday 17th November 2024

It is Monday the 18th just after 5pm as I type. It is fresh but mild outside if that makes sense, and with no rain. We await potential snow as does the rest of the country, especially those in high places. So I may soon see my first snow on the Isle of Mull.

Was down on Main Street earlier, about a couple of hours ago, to do some shopping at the Coop, and it is cheese cake for pudding tonight!

Looking down Main Street this evening

Isle of Mull Cheese (Sgriob-ruadh Dairy Farm and Distillery)

A walk with The Boss today for lovely coffee, cheese and venison toasties, and cake at the Isle of Mull’s very own cheese factory (and distillery.)

The Glass Barn (photo courtesy of Isle of Mull Cheese.)

Yes it was a bit nippy and windy, and we got hit with a rain squall as we walked up from the house, but it was worth it - for the food, the café interior, its shop, and the wonderful company of my wife.

Isle of Mull Cheese is well know and produces wonderful cheese; spirits from the whey by-product of the cheese production. The site is one in the same as the dairy, so a wonderful experience for a family and children.

The interior is rustic, as though from a classic Constable painting or Cider with Rosie. It feels to be transported back to olden days, or days of youth. For me another discovery to be found on Mull.

The Glass Barn (1st photo courtesy of Isle of Mull Cheese.)

The walk back saw no rain but great views looking out and over into the Sound of Mull. I got to say hello to a moo cow.

The view from the dairy farm. And a moo cow.

Over 10 years after I Spy Search Marketing - A tale of the Emperor's New Clothes

I think back to 2008 and I Spy Marketing. Quite a while back, yet necessary to understand where I am now.

The CEO surrounded by his Sycophants

I have been reminiscing as of late and mulled over the time of 2008 to 2010 with this search advertising agency start up. Prior to I Spy Search Marketing I was with Yahoo! UK & Ireland. In 2007 I had been off with clinical depression and it was then that my OCD was diagnosed.

I was not in a great place career wise. I had opened up a Manchester office for Overture (Goto.com) the business that invented to Pay Per Click model that was to subsequently power Google and others ad revenue models. Overture was bought by Yahoo! and I moved over. Having set all up from scratch, then being ill, I returned to the London office to discover my having to start afresh four years of hard graft. Why?

I came back after illness in 2007 having worked so hard to set up, what was to become an established presence for Yahoo! UK and Ireland in Manchester. On heading to the London office I discovered things had changed. I had a very unfortunate meeting with Warren Burke, then a Director at Yahoo! on the Display side. It became apparent that I was to shift from the Search side to Display - I was in a commercial/sales role. The same was to apply to ex-Overture staff who like me had rebranded to Yahoo! Search Marketing. The Display staff wanted ownership of all. So, Warren Burke threw all I had achieved outside of London out of the window making no recognition of work done, and in a one to one revealed himself to be one of the most vacuous, self-fulfilling, morally bankrupt individuals I ever met in Yahoo! I have heard nothing but badness as to this fellow and his treatment of co-workers. He has sadly survived at Yahoo!.

So what exactly happened? Steve Beckwith on the Display side and one of Warren’s lower Lieutenants had used the setting up of the Manchester office to get back up North where he hails from. In a previous life Steve had worked for me at Carlton TV.

Steve Beckwith was positioned to take on the Yahoo! Manchester office with my having to work for him. Very simply Warren Burke and a chap called Phil Macaulley (Steve’s direct boss) engineered a Manchester fait accompli.

Steve Beckwith at the time proved to be one of the most petulant, un-professional individuals I had to work with, managing to annoy a wide variety of people in the Manchester business which I suspect led to the eventual demise of the office.

As mentioned and very much involved was the appalling Phil Macauley who as Steve’s line manager sanctioned all, possessing absolutely no people skills or empathy; well he certainly did not then.

Basically it was the Yahoo! lot looking after themselves and fucking over the Overture lot. In hindsight I laugh at the Yahoo! staff who for the most part were cerebrally challenged, made mistakes galore and ruined a lot of business, Overture and Flickr included.

Anyway by 2008 I’d had enough of Yahoo! and by this point was contacted by Nick Jones to join a search start up advertising business - I Spy Search Marketing. I’d worked with Nick in Yahoo! who left to join this start up created by Chris Whitelaw.

It was an up and coming agency in the search field. Eventually to be bought by Dentsu. At the start all was good, albeit bumpy to say the least with any digital start up.

In such businesses there are personalities and I was one. Heady, proactive, reactive and the rest. So a lot can be forgiven and not-forgiven.

Suffice to say I opened the Manchester office successfully, hired staff and brought clients in. With the title of General Manager I did all I was asked of and tasked with.

Roll forward to when Jim Brigden joins. He became CEO, effectively taking charge over and above Nick Jones and Chris Whitelaw. And that is when things started to go wrong. For me certainly and now after a few years have passed I now realise for a lot of people.

In a Nutshell

The Manchester office in my opinion was successful. Where it went wrong I now realise were unrealistic targets set by Jim Bridgen, bad decision making, and poor delivery. There was a ridiculous revenue target set for new business for the Manchester office that only resulted in friction between Daryl Warner (who headed up sales) and myself, whilst Manchester had to manage sizeable clients like the Co-operative, and received dire service across SEO and other from London.

During my tenure Scotland gained a footprint in the form of John Brodie. See footnote.

Jim’s sole aim was to drive the business hard; which was detrimental to staff and package it up for sale. A sale that benefited approximately 6 people. Repeating previous business activity from following Nick Hynes career.

There were poor decisions and shoddy treatment. For example, Manchester made connection with Fragrance Direct, a leading online fragrance seller. Numbers crunched out of London and managed by Jim as to predicted results had to be submitted at least three times. We did not obtain the business with it going to McCann Manchester. This to the consternation of myself, James Smith, and my client contact Jenny Sullivan (McKenna). We then lost due to poor and re-submitted forecasting Talk Talk Business much to Manchester’s embarrassment and the client contact, Ade Allenby.

In the God awful period of professionally tidying up and handing over and still working I’d got us into pitch for Daisy Telecommunications with an old contact called Jo Green. I watched as Jim presented, me no longer needed, sat there a persona non grata wanting to say something. Jo late summed up Jim’s presentation and pitch: lacklustre and poor. Where she asked was the digital heavy hitter? As I write years later I think of the children’s story of the Emperor’s New Clothes.

James Smith was the first employee, rough around the edges but technically brilliant, and after training excelled, and now after a few years leads SEO at Dentsu. His girlfriend at the time was in Manchester with him but hailed from London and returned for studying. James followed. It was irrelevant his moving from the Manchester to London office as he was providing the same technical service. At the time of a yearly bonus Jim Brigden decided to withhold bonus from James he was clearly entitled to, arguing that he had only moved down to exploit the London office where he could then move on to a new role. I to my utter shame as his previous line manager and who hired him said nothing in cowardly fashion. This summed up Jim’s paranoia and morally questionable decisions.

Dentsu ultimately bought a poor business in the heady height of purchasing with key people benefiting and the staff not, but I had seen this before with Overture. Monetary promises on sale not delivered upon. Dentsu wanted the clients that I Spy had. The business as such?

People were afraid of Jim as he would oft quote what he had achieved and done. And demonstrate temper. Now with some years under my belt I am shocked as what went on in I Spy Search Marketing. For example people were defended on grounds of friendship. Nick Jone’s erratic and substance fuelled behaviour was not dealt with immediately by Jim or Chris Whitelaw, and I have found anecdotally this caused much distress to people.

By now Manchester struggled under crazy sales targets (myself) whilst expected to run the office and maintain clients. Any cross-selling I did (lots with the co-operative) was discounted. My clients, such as Kara Lucas et al. were horrified. I crumbled and unfairly received the blame for a poorly run London centric offering that kept dropping the ball at service provision; for example due to poor SEO/SMO servicing from London Manchester lost Envirofone and led me to have a very painful conversation with Julie Snape, the client, who I keep in touch with.

It all came to a head with Jim screaming at me down the phone during a regular conference call that we had, with other people listening in. Un-professional and not so much as an apology to date. All over a suggestion I made. I was now being blamed for all and sundry and as far as Jim was concerned my cards were marked.

A meeting was arranged in Leeds at the Queens Hotel at the train station with Jim coming up from London. At the time, I asked Chris Speed, director heading up performance marketing and minor shareholder, what this was about? He lied through his teeth and I later learnt Jim had convened a meeting to get rid of me. Chris Speed I realised was spineless doing as told.

So, Jim comes up to convene the most unprofessional, disorganised HR meeting. Was I fired, was I not, what were the grounds? No warning, no nothing from the company. He mentioned Compromise Agreement and clearly did not have a clue. By now I was worn out and stressed and had certainly had enough. I was happy to go. Jim came back to me saying I’d leave at the end of 2010 and be paid October, November, December of that year and did not need to work. In hindsight part of me wishes I’d gone to a Tribunal for Constructive Dismissal and shown him for what he is. I did not and that’s history.

But it was not over for staff. For example David Tutin had wages withdrawn on leaving on the spurious basis he was holding onto a company laptop. Absolutely awful behaviour to staff who worked so hard.

Learnings?

I learnt from Jim how not to manage people, and to instead treat them as human beings, be humble not arrogant, see the best in people, and not to throw people under a bus when things go wrong. Look after people with love and care, after all people make what is the advertising industry. And constantly dining out on past glories is no more (in Northern parlance) than polishing a turd.

I am so so so glad I am none of those shareholder/Directors - Chris Whitelaw, Chris Speed, Nick Jones, Jim Bridgen. I can sleep at night knowing I’m a good person and tried my best. I’ve never really really screwed anyone over despite being in the advertising trade and having worked in London. I did bad stuff. I admit that. But I never ruined people all in the cause of personal arrogance and financial gain.

Could I have done better?

Yes and yes and yes. I was still young, head up my bottom, full of personal defects and certainly should have stood my ground toward Jim, and others. I kept quiet, turned a blind eye, and was cowardly. I have to live with that. I still do. I could have done a better job as General Manager Manchester and made many mistakes.

The ultimate sale of I Spy Search Marketing

People taking risk and working hard deserve reward. People all over the show, bullying, paranoid, off their tits on substances, being cruel, taking the money from a business sale and not properly rewarding hard working naive staff should not.

Footnote

John Brodie: I tried to hold my head high at the end and maintained a professional approach. I organised a speaking event in Manchester, when anyone else would have stuck two fingers up. After the successful event we had dinner in the Malmaison Manchester. John was incredibly rude in a traumatic time for me. My path crossed with John on LinkedIn last year and I raised this with him. He apologised and then blocked me on LinkedIn. I am fine about it all. Looking back I see someone so, so desperate to not have anything so much as affect his personal brand.

Alastair Candale: At the speaking event as we packed up, I aired how management had behaved. Alastair, and Kate the office manager was there, kindly passed this back to Nick Jones in a disjoined fashion leading to more poor behaviour and threats coming my way.