Peter Cobley, Lancaster University, Isle of Mull, Found Us
Peter Cobley
Peter Cobley
Peter Cobley
Isle of Mull, Peter Cobley
Peter Cobley
Sunday. People. Thoughts. The Web. Social ...
Sunday. People. Thoughts. The Web. Social Media.
Peter Cobley, Isle of Mull, Travelling
Peter Cobley
Finding a Balance.
Finding a Balance.
Peter Cobley, Travelling
Peter Cobley
Lochgilphead. Where’s that?
Lochgilphead. Where’s that?
Peter Cobley, Isle of Mull
Peter Cobley
A Scottish Sojourn.
A Scottish Sojourn.

searchup

Joys of Good Search Marketing - searchup

PLEASE CALL OR E-MAIL ME FOR A CHAT, TO DISCUSS A FREE SEARCH MARKETING AUDIT.

(excuse the caps and sales pitch, but we are worth talking to - you’d be surprised as to us and our clients!)

Oh, and PLEASE READ below…

Here’s searchup……..

I enjoy many things: eating, sleeping, fell running and so on. From a work perspective I enjoy searchup and here’s why….

I have been working with searchup since last year, initiated via an old contact Terry McCusker. And I have thoroughly enjoyed it. I’ve been able to get back into Search, close up and dirty, which takes me fondly back to 2002 and the later years.

I’d started my foray into Paid Search when setting up the Goto.com/Overture office in Manchester back in 2003; later I was to be accustomed with SEO. It was a very early period in Search history with Goto.com having invented the sponsored pay per click listing in SERPS (Search Engine Results) that Google was to copy (see legal ding dong as to the history of it all…) and monetise, and then the rest my lad and lass is history.

I was given me a great grounding in PPC and other digital advertising charging models, and stepping stone into what was to become Programmatic etc. In hindsight I was rewarded with a great deal of knowledge for which I am grateful.

Fast forward to April 2023 and I collect my thoughts after two weeks away in The Lakes and Oban. I have an open diary and am planning to chat to people about searchup, why I like working with them, and just how good a Search agency that they are.

  1. Being at Goto.com, Overture, Yahoo!, I Spy Marketing (sold to iProspect), and IMA HOME I know a good Search agency when I see one, plus my working on clients ranging from the Coop across to Citibank. And searchup are good. Read below.

  2. For the money orientated ones, searchup offer free Search Audits, produced confidentially. From this you will get useful Search Marketing information, especially with an e-Commerce bias and yes gratis. (We have faith in doing this.)

  3. Searchup specialise in helping grow the Search Marketing and Analytics for start ups and small to medium sized businesses, and this does not necessarily correlate to business turnover. “Small is beautiful”.

  4. Have a look at the Case Studies on the website. Searchup delivers results utilising Search, hence looking after a number of retail led clients - from white goods to B2B.

  5. But what is crucial is how searchup uses retail data from clients, Search data and performance, to generate sales (depending on what is defined as sales) whilst enhancing client metrics, that could range from product margin across to SKU sales, to promotional campaigns pre/post results.

  6. I’ve not mentioned “OTHER stuff” and will do so here. Searchup delivers on campaign creative, website performance and optimisation, plus CPM or CPA driven campaigns using non-search channels where appropriate, or platforms such as mobile or touch point for example.

  7. Lastly we are technology bi-partisan and can advise on Venda across to Magento. We are good a putting heads under a businesses bonnet and reporting back, without sucking in breath.

Anyway enough of searchup…..

WHY NOT GIVE ME A CALL OR E-MAIL ME FOR A CHAT OR TO DISCUSS A FREE SEARCH, WEBSITE, COMMERCIAL DIGITAL MARKETING AUDIT?

And here are some holiday snaps from The Lakes and Oban over Easter by way of pleasant distraction.

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Good Search Marketing from Peter Cobley and searchup

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It is November and we have two months left of Q4 and 2023. Thoughts are likely to be turning to Christmas sales, especially if eCommerce driven. What would they have been like in normal circumstances, let alone current trading conditions facing the UK and global economy; what with declining consumer confidence?

Such challenges can be exacerbated for the smaller growing business that does not have in-house resource for targeted Search Marketing, or its Digital Advertising Agency is not delivering a cost effective return on Search Marketing.

search up, the Search Marketing agency that I advise through found us, may be your solution.

  • The agency specialises in Search Marketing for smaller to medium sized businesses who cannot necessarily cover the Search Channel internally, or are not receiving return via their Advertising Agency.

  • searchup already works with, and delivers return for national eCommerce businesses.

  • The agency prides itself on its unique approach to PPC Search Marketing (also including Social Media), and importantly SEO.

  • Its approach is Data driven across Channels, but crucially works with and harnesses Client Sales Data and Management Information to achieve results.

  • I’ve seen many Search Marketing Agencies since my early days of Goto/Overture back in 2002, and decided to work with searchup based on their approach, results, ethics, and how they treat people. I was tired of “typical” Search Agencies. (I consult for searchup via my business - found us.)

  • Working with searchup we have achieved excellent Client results and have a look at searchup Case Studies

  • Don’t hesitate to get in touch for a chat, to find out more, or for advice. We are friendly, happy to help, and won’t just stick an invoice under your nose.

  • I can be contacted on peter@searchup.co.uk or 07876 684899.

    After all it's nearly Christmas and maybe you deserve that Present you’ve always wanted! - Peter Cobley