Morning people. It’s is Friday 17th January 2025. I’ve a day off! Whoop whoop. Later on catching up with Claire for a coffee after she finishes teaching at the wonderful Western Isles Hotel.
Today I am going to attack personal resentments (actually business as well) that I still harbour. I intend putting pen to paper, fingers to keyboard and so remove them from me. I find that writing and typing such things out takes the power out of them. You see them in front of you, minuscule, unimportant, pointless.
I’ll also do a bit of work on my business website, www.foundus.co.uk, and lovingly write some interesting copy, even if it is only for me. At the moment I am on the hunt for consulting business and search and selection briefs.
But I am now up in Scotland in Tobermory, and have not chased or been in touch with people. And unfortunately the ad’ game likes to have egos massaged, and is notorious at not contacting suppliers like myself, and soon forgetting them to look at the new shiny thing (in this case fecking AI) that they think a) a customer needs, b) can charge for, c) or wax lyrical over, consuming reams of editorial on how it’s to be the next big thing to save the world. Yawn…. And it’s all BS and blah, blah, blah.
People are only really interested in attention being focused on them as they position self as an advertising expert, and in current climes AI. It’s all BS to be frank and the driving of Ego. Rant over.
You don’t need an ad agency to sell you what you don’t need.
Ad agencies in the UK are a waste of space in my opinion for the most part.
A pretty bold statement but one I believe more fully in as I’ve grown older. But like all statements has flaws.
A reputation for charging and piss poor service or Groundhog Day schedules does not endear many to ad’ agencies, and please do avoid them. They damage the institution of advertising and those agencies that do a bloody good job of strategising, implementing, and delivering on a company’s marketing, and quite rightly charge their rate.
And we too can be piss poor and live Groundhog Days.
Like the repetitive agency not taking risk and reinventing the marketing schedule, we can be creatures of habit or dangerous repetition. Dull, staid, and acting out the same narrative. But what we can do is launch a new marketing plan for ourselves as in one sense we are all like a limited company, maybe even a plc. We can at any moment change our marketing narrative to both ourself and world.
We can market of how we live in the moment, that the past is gone, tomorrow yet to come; and in focusing on the now our full attention is devoted to living life and enjoying each moment, not obscuring the next moment.
"Do not dwell in the past, do not dream of the future, concentrate the mind on the present moment." - Buddha
Footnote
Avoid all the bollocks that is the newsfeed on LinkedIn. You are better than that, as is your business. Time spent on you and your business will attract customers and like minded people; not ego centric posts whose motives are questionable.