Thoughts on a bike. Thoughts running. Thoughts swimming.

Between Ogden Brook and Chew Hurdles.

I cycle a lot these days. I don’t use a car. But that’s fine because I enjoy the cycling, the freedom it gives me, away from people, and with my thoughts. Cycling and thinking are good things, but only really works on a simple and straight route like a bridleway. But then again a more tricky route can give a break from thinking and let the subconscious kick in.

I’d recommend it.

I’ve started running again and as a number know, I am predominately a trail and fell runner. Originally an all round outdoor type, ending up in mountain biking. I think about running in the hills. It is where I can be alone, with my thoughts, with the scenery I run through, without people to distract me.

People can be very distracting.

I ran yesterday 18.82 miles. Not 19, not 18. Just a number and that’s all that counts for me these days. In the old days I would have rounded it up to 19. Why? I have OCD, or just plain showing off for others. I don’t do this anymore. People call it a paradigm shift.

Out of all of these it is the running or to be precise the fell running (mountain running) that I have fallen in love with, but I have to work to get back into all after not really running properly since May 2023 and before COVID. Tricky times but what has helped has been a shift in how I value things withing my life, choices I can make, and not worrying about emulating others.

I am soon to be 53 in September and back into the running, and taking it gradually. I really, really want to have a crack at the BG Round and this me determined enough. A lot of life I now realise is about action. We can take a long time planning and of thinking what to do, but not doing. Procrastination, which is fear of something, holds us back. I know it has held me back. And if I analyse this with new learning understand this fear is not of failure per se but of not being good enough before others, and this is fed from feelings of worthlessness, of wanting to people please, be good enough. Funny that. In unravelling, through knowledge of self. I am left with fear of self stopping running as I won’t be good enough in front of others, and at its pinnacle when racing.

And this is a shame. Suspicion of self are those basement beliefs that hold us back. Moments from the past that govern us now.

But I know this now and can take action. If you look to the Johari Window and flip it slightly I have shifted from unconscious fear to conscious fear. I am aware of my history, its impact on me, and of how I can take action.

Increasing Your Self-Awareness: The Johari Window - Enrique Rubio - LinkedIn

And my action is to be me, act in the moment, without fear of what others may think, or not think. To look to me AND what I want to do in the moment, or where I have planned the moment.

If I want to fell run, then I do that and don’t need the permission, approval, or sanction of others. Why ought I fear comparison to others for in doing that, i now realise, I reject self.

And I not longer reject who I am.

A scathing assessment as to Private Rehabs, especially UKAT/Linwood House

UKAT’s Barnsley Linwood House.

Linwood House and its owner UKAT represent the worse to for me in terms of my experience of paid addiction rehab. And for anyone reading this blog post, feel free to contact me over UKAT and Linwood House, and in my opinion the appalling manner in which Linwood House was run.

I won’t go into my addiction here, suffice to say I am in recovery and thankful for it, having lost people I have known to addiction, and that it affects so, so many people.

You can read about my fun and games with addiction in my other blog posts, the role my OCD played which is a topic in its own right, and of what I learnt.

And this piece of prose is a WARNING to people in addiction as to the perils of private rehab, its addiction therapy; all based on my experience over twelve and a half years from the point of my realising I had a potential problem with my first AA meeting in November 2011, to September 2023 when I entered a place called Vernon House, and more on this to come.

UKAT and Linwood House as a Case Study

I have been in the Priory, Linwood House, Chapman Barker (NHS), and now ANEW. So I feel I have a benchmark from which I can be very honest about the service provided by private and paid rehabs, feedback from people who have been there; and I can safely say why, in my opinion, private organisations should not and must not be involved in addiction treatment.

Vulnerable people and addiction

I first knew there was a problem in 2021 when on advice I attended my first AA meeting in November.

When you are in addiction at it’s bitter end which for me was 2023, so is your family by proxy, your friends and others; you are incredibly vulnerable both mentally and physically. With severe reliance on an additive substance, mentally you barely function, cognitively wanting the hell to stop. Physically you are likely to need a medical detox as you are biologically addicted, and will suffer withdrawal without the substance, hence suffering the chronic cravings that lead to needing the fix to the point of insanity, poor decisions, and out of character behaviours

So, where you and you family need intervention this is where (I now to my horror realise) the money men come in now dressed in the form of rehabs, addition facilities. Dressed with a solution (there is not a solution in the form of a quick fix they peddle), care, and deep concern. Be aware they are only after money.

They are attractive for the following reasons. And if you check my LinkedIn profile you will see that I am an advertising man by history, and understand the following themes. UKAT are a prime example of all that is wrong with unregulated private firms. Now I’m not saying unregulated in terms of CQC etc. I talk unregulated in terms of ethics, delivery of service, and aftercare. Sadly and with shock I hope you’ll read how the practical delivery of addiction services by private concerns is sloppy and riven with a conflict of interest.

The common point of entry

  • Normally via a phone call after engagement with a website.

  • Tailored marketing is utilised.

  • The websites of these companies are optimised to appear in search engine results.

  • The companies have swish sales teams/call centres on the end of the phone.

  • This language on literature and websites is solution orientated and couched in caring terms.

  • All paid for service providers have a natural conflict of interest. Namely money. They need bums on seats in their facilities in order to pay the bills, so sales will always outway ethics because it has to.

  • Older and established organisations like Priory Group do not escape. Oh no. They merely have more polished brands that attract people, with a higher grade of facility, hence the costs.

  • There is, I found, a common economy with the truth, and with the facts as to the addiction recovery process they offer. You’ll find that they won’t keep statistics, let alone share them. For example how many clients stayed sober after year having used your facility?

  • All pitch a solution at cost in their lovely facility. With therapy, help. The reality is far from the truth.

The delivery, the truth

I found you are simply paying for an overpriced hotel room of varying quality. Therapy commonly follows the first three steps of the 12 Step Programme as created and shared by Alcoholics Anonymous. And the therapy varies, it varies massively.

The core problem is a paid service.

A paid entity cannot push a client in addiction to the limit. And if my story is anything to go by, you need pushing to the limit to overcome your addiction, because if in rehab you need help. You are normally at the end of self, and maybe like me you’ve not picked up on what the Fellowships of Alcoholics Anonymous, Narcotics Anonymous, Cocaine Anonymous and others have and do offer. Blunt, honesty, shared experience.

A paid business I discovered won’t push the fee payer to the point they leave, or bad mouth the brand. This is something very simple but a crucial Achilles Heel in all these businesses. They won’t destroy the addict within because it affects the flow of money. The fee paying client is always right at the end of the day.

I suggest you sack off paid rehab. Self detox is possible, as is charitable. I did it. You learn the real pain of addiction.

UKAT is a prime example of preying on vulnerable people, families, friends, with a solution that is copied from free outside organisations whether AA, NA, CA etc. They take people into their service and truly overcharge. The addict is so desperate for a medical detox they’ll do, sign, pay for anything. As will lovded ones. And these places cost thousands.

When you break it down you are paying a lot of money to get a bed, food, detoxed, and therapy. It should not cost this much. Why? Because organisations like ANEW fucking well prove you can provide facilities for a fraction of the cost.

Did you know a GP can prescribe a home detox for alcohol, but often don’t due to not being able to monitor it. My point is the cost is not great. So in a paid for facility, on being cleaned up you are then put into therapy, and the pisser is that it's normally Steps 1, 2, 3 of a 12 Step Programme with a few bits added; something that is free of charge out in public life and delivered in my opinion in a more honest, genuine manner, tailored to you. With the paid facilities it is shocking delivered as wrote, so undermining how the outside organisations actually work.

The paid rehabs get you in, detox you, do the steps and a bit of therapy, and bang you think they are God.

Their one size fits all is great when playing a business numbers game, which provides yield, but awful with dealing with one person's reasons for drinking for example. Hence the dreadful success rates. But define your success.

Ambulance chasing

I am strongly of the view that these paid organisations are ambulance chasers. They are there when you are at rock bottom and you will snatch at anything to get you out of the mire, and money becomes no object. I know as this is the experience I now have behind me, and the worse of the lot being UKAT, and I spoke to a few organisations.

I am absolutely disgusted with the 2.5 months over two periods in 2021 I spent with UKAT. A building site of a facility, poor management, poor therapy, a sausage machine method toward clients. And all of this driven by a sales approach that leverages poorly people. And what really pisses me off is the regulatory bodies such as CQC not having a Scobbie Do as to what is going on.

A few good people and the conflict of interest

Now, not all people in paid rehabs are ethically bankrupt. I came across in The Priory for example, on its nursing ward staff who knew their stuff, cared as though you were their own, and paid no care to money, and had distain for the Addiction Therapy Team. So, please do not tarnish all in these organisations, that would be wrong. Just as much as I came across one excellent Therapist at Linwood House (UKAT) who was wasted there and has now moved on to better help others.

In life most things have defects, including organisations, and yes I agree The Priory and UKAT have and do save lives and help. The issue I have is the sheer cost ratio to achievement, and of how the cost does not reflect what happens in the non for profit sector.

Why Rehab when the Fellowships are out there?

The Fellowships of AA across to NA or CA do work , they really do. But some people are tough cookies, and do need intervention especially if a medical detox is needed. I was one of them.

Let me make clear that I am not against a facility if that brings out of control and dangerous addiction to a halt.

So is there a place for paid services? YES, but not in its current format. I think the issue can be solved with regulation. Commercial/ethically led intervention is needed as the likes of the CQC are hoodwinked as to what is actually occurring, and can only really focus on the nursing side, and thus make poor assessment of rehab/addiction facilities as it is such a specialist area.

Don’t use the likes of UKAT or The Priory; go non for profit - Case Studies

At the end when private rehab had not worked I luckily through AA learnt about ANEW. And it is not the only non for profit facility that one can use. For example via ANEW in Hyde I have now learnt about Elisha House in and Damien John Kelly House in Liverpool.

These organisations work closely with the individual and their reasons for addiction. You see substance abuse is both a cause and symptom. The non for profit strives to understand and help the individual understand why they drink, akin to deep therapy from a psychanalytical basis. The addict is taught to see and challenge their addict side, that like Hyde has with Dr Jekyll, subsumed the original person as a way of escaping what bothers, has traumatised them.

Cost is literally to cover the bare minimum with support from State and other sources.

People are helped from middles class backgrounds across to those fished off the street.

Compare this to Priory Group and specifically my entering its Altrincham facility in 2020. Now a huge amount of slack can be cut for this organisation as I entered literally as COVID kicked off. It was chaos and I don’t blame the facility for how they handled things, and they did give me the offer of going home. I chose not to.

What I learnt from my four week stay can be summed up as follows: “Great brand, comfortable, nice facility, okay therapy, banal.” You buy into a big brand and yes you get unrivalled medical care on the Ward you live on and structured therapy as to addiction from the team. But and this is the cruical but; all they did was work through Steps 1-3 of the AA Programme and add in a life story and some consequence letters. The aftercare revolved more around face to face/Zoom checking in and glory tales of how well people were doing, but if a relapse occurred you became a persona non grata booted off the aftercare. There was and is not any sense of community. I suspect failure rates are immense. I personally would say to someone that they don’t go there, save their money, and tough it out with a non for profit. Brand in this case does not engender quality. But I respect the professional approach of the medical staff that cannot be faulted. The ATP team specialising in therapy were flawed and clearly at odds with each other. It was a one size fits all approach. This does not work.

Jesus Christ on a bike, where do I even start with UKAT and Linwood House?!?! I entered for four weeks in 2021, and chose to stay for another four - more fool me. Please, please call or message me before going near this organisation.

The facility was only interested in money. There was no direct contact with medical staff, apart from the dispensing nurse on her way out to retirement with an attitude that stank to high heaven. The Doctor dealt with you over a video call with absolutely no empathy at all. Medicines for withdrawal handed out like candy - truly shocking. Young members of staff supervising clients abused their roles based on lack of experience and training. Disorganised to say the least would also be polite.

The therapy team run by Julie, who I believe is till there, delivered by wrote therapy, sort of adhering to Steps 1-3 of AA. No work books. Nothing. No grasp of anything really. And in no uncertain terms I dump this firmly on Julie’s doorstep. UKAT must be aware of this and take no action.

As said therapy sessions were by wrote, with some of the therapists disinterested and clearly disheartened by UCAT. There was and is a turnover rate of these. I have heard of one and a half page life story’s across to unplanned off the cuff sessions. There was absolutely no examination of personal reasons or trauma for why a person used a substance(s). All people I have spoken to ex-Linwood have been scathing as to what they received for their money.

The therapist to client ratio shocking.

They were more than happy to let clients (like the Priory) head to their bedrooms and stay there flying in the face of ANEW for example where you are forced to mix and face your addiction. There is so much more I can list suffice to say the Clients out of therapy were left to their own devices. No signposting, no constant teamwork integration, working on self. For example, there was no enforcement of attending Zoom meetings, let alone going to face to face ones, and I suppose UKAT will hide behind COVID. This was money, my money, thrown down the drain.

I left, lasted a few weeks, picked up a drink as I had not looked at me and why I drank. This slightly obvious fact overlooked on the basis of their sausage machine mentality as to clients.

I went back for two weeks, left, and drank the next day. More wasted money.

My money was happily taken off me by Bill the General Manager at the time running the facility (won’t surprise me if UKAT blame him for it all) who was clearly under a lot of pressure whilst sort of caring for his clients.

In 2022 (thank God I did not go again) I contacted UKAT with a view to entering. I’d relapsed. I in fact went to the NHS Chapman Barker Unit. I was promptly charged £1,500 deposit and the day before, yes the day before, was contacted by Linwood House to be told that on entering I would be on a final warning due to previous behaviour of a sexual nature. In a vulnerable place I was mentally shot to bits and fell to bits. It transpires the young member of staff did not have grounds to say this, nor make or deliver such information, and I now know from leaked information (I suppose I could make a Freedom of Information claim) the accusation based on poor information recording and thus was hearsay, as was confirmed by the new general manager (and my inside contact that let me see the data on a work laptop) and the money refunded. No real apology. The detail I write is necessary as I was certainly not up to any wrong sexual behaviour in Linwood. It is an example of how badly run the facility is. I suspect all this was swept under the carpet, and no action taken. At this point I really could not be bothered. Anyway I got over it but learnt a lot.

UKAT and Linwood House is bad. Very bad. But it all looks so good. This is a case of polishing a rehab turd.

They say the pen is mightier than the sword and I hope this goes some way to expose UKAT. Any attempt to sue under consumer legislation based on poor service would, sadly, be painful and drawn out. It is not that I don’t want to fight, or have bile in my throat, it is more about doing what is right for me. If one person reads this and does not use UKAT then that is payment enough for me.

Charity rehabs, staffed by those who have been there

I will use ANEW as an example, or Elisha House, or Damien John Kelly House, or the NHS Chapman Barker Unit Why? Because they are setup and run by people who have been in and suffered from addiction, or understand it medically as per Chapman Barker.

Speaking of the NHS, where it has money for addiction it is selfless and good, working closely to help people. The problem is it is not designed for therapeutic residential treatment. Chapman Barker is a one week, give or take a few days, detox centre, and much more is needed after this.

My advice, charity rehabs, options - A conclusion

Go non for profit, or contact CGL or other initially depending on where you live. Please don’t use paid private organisations. Your detoxing may be done on your own, which is a shitty but educational experience. Or talk to these organisations to help you obtain a charity/State paid for detox. These organisations and their people can help here.

What is so, so important is their ability to understand and deep dive into your addiction. They can push and prod and poke to their heart’s content, as they have the ability to tell the client to fuck off and to pack their bags. In attacking the addict we must use truth and tough love to get a person to look at their addict truly. Give them the tools to break the cycle of addiction, don’t sugar coat it.

Please go to these organisations first. You can even do taster days and talk to residents. Please don’t make the mistake I did of paying for a fix - there is not one. You have to do it yourself with brutally honest help.

Such organisations are a great path to ongoing recovery via the Fellowships. CRUCIALLY they focus on creating, building, and living COMMUNITY after treatment. And this is so important. The original AA people back in the 1930’s could not understand after cleaning a person up, why they’d pick up and go back to the hell of addiction. It is because you need connection with people in recovery to remember where you have been, and of how you can live you life differently and deal and cop with your own baggage without numbing yourself. And that is what drink and other does, it numbs you but only in the short term - you have not learnt to face and make peace with your trauma* and sit in it.

*Trauma does not have to be something major or horrid. We as humans all have trauma in life. It is about how we live with it. For example, two people go for a job interview and both do not get a job. One thinks “oh well, I learnt something, try again”. The other feels worthless, unloved, a failure, and goes to the pub for a drink to block these feelings out. This person may have baggage from childhood where they were neglected and thus feel worthless and rejected, which carries through to the interview failure, and they act according to their belief of self. “I am not good enough” and they cannot sit in this, but a drink will take them away. They play out their believed history. It is this that needs addressing and technically not the drink, for that is a symptom, and means of coping. If the behaviour is hysterical then it is historical goes an old saying.

Please note!

Recovery is about you wanting it and doing it. No amount of money or for that matter charity will do it for you.

So do read what I have written previously with an important caveat, namely that only you chose to drink or use, and only you chose to stop. So in one sense you cannot blame outside players in the game you have chosen to play, but they were participants in my game, the paid one, and they were vultures and still are.

Millie’s Trust. From tragedy to hope.

Hope for life is what Millie’s Trust can give us all. It was a Trust set up out of a nursery tragedy.

Millie's Trust was created by the parents of Millie Thompson who tragically passed away in a choking incident in October 2012.

"As parents of a child ourselves we believe that everyone should have access to First Aid Training no matter what their situation in life is. We aim to make First Aid training readily available for minimal costs and in as many places as possible."
Joanne and Dan Thompson

It is this statement that sums up Millie’s Trust that came into first contact with in May of this year. Dan and Joanne, and I have been lucky to have met and been taught by them both, set up the Trust after the tragic death of their daughter due to a choking incident and sadly a lack of first aid knowledge.

The courses that the Trust provide are excellent, in terms of topic and content, application, and delivery by the team who speak with a passion and knowledge of saving lives.

We are very passionate about teaching our First Aid courses as we want to make sure that if anyone who has been trained on one of our courses is ever in a situation where they need to administer any type of First Aid, that they have confidence to be able to deal with the patient - no matter what the situation" Joanne May 2014

And this is hope. There is hope for life, any life, but knowledge is power, and it is important that more people acquire this knowledge. We are all guilty of relying to much on 999 and the emergency services. But then why would we do otherwise, this is how we are trained. But in that time when the professionals are on their way, we own that time and with courage can do something, and that something can be to save a life by keeping someone alive. Do something special when you read this, and sign up for one of the first aid courses.

3 First Aid Courses in a Row

I recently had the opportunity to attend and pass what I now realise are important first aid courses created by the wonderful Millie’s Trust. Now I don’t propose to talk about Millie’s Trust here and see my separate post. I more wanted to talk as to the importance of first aid courses.

One of the handy course booklets.

The last time I did a first aid course was when I was in my teens as a Venture Scout at a church in Wilmslow?!?!? Bearing in mind I am 53 years old in September that was, well, a while back. And back then cassettes were still in use, as were cassette Walkmans. For younger people, use Wikipedia for a definition.

The interesting thing is that I did remember a lot, well the basics from the first aid course that stuck with me over the years, though a lot was forgotten; though with the power of the Web you are now able to look up first aid or specifics such as bandaging.

Point is, I cannot emphasise how interesting I found the first aid courses, what I learnt, of how (God forbid) useful they will be for me. It is June now and over this month and May I completed three courses, acquiring the relevant qualifications.

First was the Mental Health First Aid course and an absolute must for the volunteering work I do at ANEW, CGL, and OCD Action.

Second was the Paediatric First Aid course, and whilst I do not have kids, I found this so important as a lot of principles apply across all age groups and meant that when completing my last course was able to both cement and build upon first aid knowledge.

Third and last was Emergency First Aid. Very useful indeed for life in general including work.

For me all of this is so important with my being an outdoor type who can easily come to mischief or see others doing the same when fell running, cycling, or outdoor swimming. And qualifications are valid for 3 years, but ultimately your learning goes beyond that. It is so, so important to have this knowledge as it does save lives and can also protect yourself when involved in extreme sports. Do, do look up why Millie’s Trust came about, what it does, and why you should look at its courses.

Here are a couple of videos from the Emergency First Aid course delivered by one of the founders of Millie’s Trust, Dan Thompson.

NOTES:

For younger readers, this is a cassette and this is a Walkman.

Getting there…. But where is getting there?

Getting there was a trot on Thursday to Wild Bank above Stalybridge. The start of getting fit and getting prepared for the Saunders Mountain Marathon in July.

It was a good run. I tried new paths, had a couple of nice phone calls, bumped into a friend called Lee on the canal towpath, and spent time musing. And this musing was good, good for me anyway. More on that to come.

Wild Bank is an oft run hill (Pike in local parlance) that sits above Stalybridge and acts an outpost of the wider Moors, sitting between the Manchester conurbation and Saddleworth Moorland. It is a great place for running, cycling, horse riding, and plain old walking. And for the drinky poo brigade, there are plenty of drop off points for this, Hadfield, Padfield, Glossop to name but a few.

Here’s some photos of the run to give you an idea of how easy it is to run from Dukinfield, or for that matter anywhere with access along the Ashton/Huddersfield/Peak Forest Canals into this moorland.

In terms of the route for the aficionados, here is the OS plot overlaid on a 1.25k map.

Easy does it is said in the Fellowships, such as AA. And I am doing it easy, one moment and one day at a time, and this in no way stops one from dreaming or planning for dreams; got fed up with “goals” a long time ago, finding it a corporate BS phrase and bearing no reflection on growing as a person versus growing someone else’s business and dream. I now have a pleasant feeling of fuck em’ without malice aforethought. I find as I type and found myself as I ran in a stage of calm and peacefulness. One that I have as I sit on a train up to Glasgow to change for a train to Oban, then ferry to Mull.

So musings.

I recall as I type the next bit of this missive a book I love, What I Talk About When I Talk About Running, which tells of the journey the quirky and fascinating Japanese writer Haruki Murakami has been on with his running and writing.

When I ran it was the first solo fell run or trail run I had done in a long time. A long time. My finally falling over in style from May last year with my alcohol addiction, getting into (under pressure from loving others) Vernon House run by the wonderful ANEW, has culminated in a wonderful albeit painful journey of self. The alcoholism driven by chronic “Pure” OCD and childhood trauma led to some absolute pits and awful, truly awful behaviour that hurt and worried a lot of people. As part of recovery you have to take ownership of what you do. You cannot blame the booze for example, irrespective of what occurs since it is you who chooses, it was I who chose to pick up. My chaotic behaviour, a lot hidden but seen by my poor wonderful Claire, caused great hurt and pain. I live with this each day for anyone interested. I also live with the pitiful public exhibition of what went on - lashing out at people who did not deserve it, horrid Facebook and WhatsApp posts. Across to pestering and bothering people with my drunken antics. Blah, Blah, Blah. Awful, absolutely bloody awful.

There has been a lot of pain, and I muse over this now on a train, but back to the run!

During the run and oddly when exercising there have been deep emotional pits of resentment of people who I felt abandoned me. But with this has come understanding, a peace. I shall explain.

No one really wants to be in addiction. Fact. It is an awful place where you disappear and others themselves disappear as they lose you, so losing something that is a part of their very being - we are all intertwined. All addicts use substances to hide and deal with trauma. Fact. The drinking, the drugs, whatever, is simply the output as the person struggles to come to terms with living life. And you can also see this in acceptable addictions; take exercise, shopping, work, earning money.

No one willing chooses addiction, and this is the pain for addicts when judged by others who have no clue, live in their own lives, and don’t realise how devoid of empathy they are; in washing their hands of addicts they knowingly/unknowingly cause untold shame, hurt, grief. By the way this does not mean they are bad people per se. Just poorly people in their own way.

Addicts are not bad people and I have seen this now first hand. They are people who are poorly, in the grip of substance abuse that controls them physiologically and psychologically. They are not wilful people. When they cross the line into addiction (where is the line?) they become different people. I paraphrase. All I can suggest you do is read a couple of books. Try Chasing the Scream and In the Realm of the Hungry Ghosts.

However, as part of recovery you look into yourself and take ownership, and make apology for what you have done. You strive to be a better person in life, giving as was given to you. You learn that all of us have behaviours and are flawed and you try not to judge.

My recovery was certainly set back in no uncertain terms by my behaviour. Yet we operate in a society of people who we interface with on a regular basis. There’s the rub. I was loved, cared, and picked up by people when in addiction, when acting out, when behaving awfully. But they did not judge once. They saw me beneath the pain, or saw a stranger but a human in suffering. These are too many to name, who all rose to the occasion in my suffering and the suffering I caused.

What has been happening when getting back into things is deep emotional pain and resentment at how I (and Claire) were treated by people we thought friends, and a running club we made our life. This anger has been constantly popping out, often when exercising which for the most part has been cycling, and I assume such activity brings it out. But I’d also let myself go on the physical side with my forming a mental monster of going out fell running. I made it out this week with Paul who understands that worthless thinking addicts have, and the guilt and of how people can play and utilise this. Then I made it out solo on Thursday to re-visit Wild Bank.

The anger came out, but I now find myself at peace. Let me explain.

When you fuck up as an addict it is so, so tough what with the shame and self hate. You get worse. And there are outside factors, including people, especially people. I learnt we all have two types of people. Those who love you, or see the good in people no matter what. But I want to focus on those that judge you, cause the hurt and anger and sit back gossiping and being judgemental whilst not examining their self as you do. These are the people who parade themselves as being nice but are in fact useless and run a mile from someone breaking down, and addiction is a crushing breakdown.

As said my pain and hurt came out in exercise and finally came out in these two runs, especially the solo one this week. I had time to be alone and time to finally Let Go Let God as is said in AA. Not religious God, for that does not exist in AA, but the sheer spirituality of being comfortable with self and letting go of resentment into the Universe or whatever tickles you. And for others I think it natural to go through this process when you work a programme to be a better person. I can talk about it now.

People.

When Claire and I lived in Mossley in Tameside we had, well we thought we had a wonderful life. Sadly I fell into addiction, something that was always going to happen. We had friends, people I had got to know via Claire. These people had come from and were and are part of a running club. Nice people we thought, well I did. In hindsight I am glad these relationships no longer exist with no ill will felt toward people. When the shit hit the fan and I caused chaos these people both supported Claire, ostracised me, and then went on to do their own thing. Anger has now turned to sadness and awareness. I should not call them out but want to more from sharing experience for others.

You soon realise who your friends are in a crisis. And that applies in any situation. But have a thought. And this is turning point for me. People deal differently with crisis, and when it comes to the stigma of addiction a lot run a mile and judge. It’s normal and this happened with me. Basically because they don’t understand it all and assume you are a nasty person, and don’t get me wrong you are when acting out, and they can’t (or won’t) distinguish out of character behaviour. This next bit hurts. They also choose to wash their hands and walk away. It’s easier. I get it. And they’ve been hurt.

In hindsight I am glad I don’t have such people in my life. A “true” person to me is someone who asks what’s wrong, how can I help? Let me hold you physically, mentally, spiritually. Whether to a friend or stranger. They have no ego. Yet they also pull you up on your terrible condition and behaviour; they flinch not from this. That is friendship and love.

They don’t piss off, slag you off, only concern themselves with their own lives. Is this giving? Is this care? The mind numbing hypocrisy of it all is their thinking they are humble, giving people. Living chaste lives. I suspect they focus on others as they won’t address their own behaviours. I think if they did they would be horrified at how they’ve behaved; people who hurt others to feel better and have no concept of others. They lack empathy and it’s so sad. Though we are all capable of this. I was.

Be honest, wear your heart on your sleeve. Be truthful, transparent, trusting. That is true humanity.

In addiction, recovery, or where you attempt change you will be the subject of gossip. For example one person in the group of former friends took it upon herself I suspect to gossip, which caused untold damage to my recovery. Why gossip? It makes people feel better who are not well in themselves, justifies their action, and the list goes on.

People you’ll discover and closely see when working a Programme to better yourself, can be very unauthentic and dress themselves up in “being nice” l, when in fact getting outside of a comfort zone to help, care for, love for is just too much for them.

I now understand that I have, by evolution, luckily jettisoned or been jettisoned from being part of a clique; something I did not realise. People who were and I suspect are only interested in their own well being; and honestly are people who would not piss on you if you were on fire.

But don’t you forget to look for the colours that delight us in life, and not always the dark. Too often we can read life as black or white, people included, and forget to see the myriad of colours, like behaviours that make us up. As has been said by someone else, there is a bit of bad in the best of us, and a bit of good in the worse of us. People are flawed and it is okay that they hurt us. It’s how we react.

What one learns.

Don’t judge, even if you want to or are maybe justified, even despite my own judgement which is work in progress. You ain’t going to change them. And life is too short.

Look at your gratitude list, of what you have.

Claire and I have a life in Mull ahead of us rich in the people who stuck with us, and who we’ve met.

And people this is what counts. You ultimately have yourself and those that stick with you and those you meet.

Try and see life as a train journey. During your journey people get on and off the train and that’s okay.

There will be joy, there will be sadness, there will be anger, there will be hate. But that’s okay. It’s normal. You also need to realise who your real friends are or more precisely surround yourself with people who have true love for others despite what the others have done.

Let go of people who do you no good.

Be concerned with your side of the street and it being kept clean. Leave them to theirs.

I let down many people but came to realise I’m a good honest person but had poor behaviours. Do the same, don’t let others ruin, shame, gossip, hurt you. You know who you are. It’s your interpretation on things not others. If they are so poor as to not see beyond poor or poorly behaviours then they are in fact poor in themselves and poorly.

Monday's are not BLUE, Self-concept, and Ducks.

Monday’s are NOT blue. They are fun, like any other day. And why are they fun? It depends on how we view life and see people, places, and things. Do we take the universe view of ultimate simplicity, or Mankind’s over-complication over stuff that does not really matter?

Claire has been out for a run from Dervaig on the Isle of Mull and sent me a rather amusing image, which sums up island life. It made me laugh at the simplicity of life and of how not to take things too seriously.

And I use to take things way too seriously, was materialistic; note the connection between the two. In letting go of it all and surrendering to life I found something I had for so long been looking for, and that was a greater connection with life, in fact the Universe and all it comprises. Not the connection to objects, nor the gaining of them which seems to be life’s sole raison d’etre these days. A sigh leaves me. There is so much to see, so much to cherish in life and nature, the Universe; and we can so easily lose this in life’s travails or what we feel we should be doing as dictated to by society, or in my opinion the Jekyll and Hyde in us when it comes to Social Media and the ever prevalent technology.

The above photo sums up the beauty of nature and of how it can remind us of the Universe’s beauty because of its sheer simplicity. Something we delight in. As though we’ve had something triggered in us that makes our feel alive, and part of something. It may be a tree on a hill, drystone walls, a green field with yellow flowers rolling up to the crest of the hill. Yet this catches our attention, and makes us stop to photograph this image within the White Peak between Dove Dale and the Manifold River. In its simplicity we see and feel a connection with living things, and this I believe rekindles and reinforces our connection to life and people. It is how I feel. And connection is important. Simplicity and Self within this context overpowers a lack of connection, the battle against others and life, the Universe. We shift from Self-isolation and a complex life to Self-connection and valuing the simplicity of Self and living.

A road down to the Manifold and Hamps River junction, part of the route I took on a recent walk. And spent time in retrospection. And my life is a journey of retrospection but not of regrets, now one of learning, and of passing that on. No time for being maudlin especially on such a good walk. Where am I going and where can I actually take myself should I choose?

It is a journey of Self (concept).

Wikipedia definition of self-concept

In the psychology of self, one's self-concept (also called self-construction, self-identity, self-perspective or self-structure) is a collection of beliefs about oneself.[1][2] Generally, self-concept embodies the answer to the question "Who am I?".[3]

Simplicity

But let us not forget the simplicity of the Universe and of not over-complicating it. We people can over-complicate and over think. It is just about being yourself and when asking who am I, be aware that you simply are and don’t need to think about it/that, and but take pleasure in being part of something, being connected to all that lives, sentient or not.

There is a lot for keeping it simple. That is how I approach it all, and this takes me full circle back to shunning materialism and the complexity of social mores or requirements. Of being like the tree on the hill, or the yellow flower in a field - free, simple, living. They form part of the whole and no part of Mankind’s Societal Universe, which sits alone from the whole.

Yet let us not forget humour in our being ourselves. If we look like a duck, walk like a duck, quack like a duck, then we are a duck. We are who we are. We are our own duck (or probably Calvin…)

Ducky on a Sunday

If it looks like a duck, swims like a duck, and quacks like a duck, then it probably is a duck. And yep, it looks like a dreary Sunday at the tail end of April in Dukinfield, Tameside.

I had a lie in as was tired, and am still tired, and am also nursing a war wound from a bike incident on Friday. Claire is out and about on Mull making a recce of the June 2nd Mull Sportive route.

So one of us is in Ducky Dukinfield, the other Tobermory, Isle of Mull.

Note the subtle difference between the two photographs. You’ll see that I win hands down in Tameside (with eyes closed, fingers in ears, and a lot of imagination.)

I do though want to get out an not be trapped indoors, but I must listen to myself and I am tired. I think I will put some Insight Timer meditative music on and take 40 winks.

('Forty Winks' is an English expression meaning a short nap or snooze. It is a gentle indulgence, something rather spoiling, and if you haven't tried it before, something we would highly recommend. The phrase can be traced back to Dr Kitchiner's 1821 self-help guide, 'The Art of Invigorating and Prolonging Life'.)

Speaking of taking an invigorating and prolonged life I do intend getting out on the bike for a canal ride, or at the very least cycling later on to Christ Church in Ashton for a meeting. I shall see how it all pans out. Nowadays I am very much in the moment person. If it happens great, if it does not then great.

For me a gentle spiritual life appeals. And being happy, not to mention not serving others needs or expectations. It is about being peaceful with what happens outside and inside, and by inside I mean my thoughts. A time to rest physically and mentally. And it has ben a busy week.

Jealous, but not really....

I am jealous, but not really. In fact excited. So what’s this all about a cow (coo in Scotland.)

A coo.

The Wifey, She who must be Obeyed, The Boss, Teach, Run for the Hills, Mrs Cobley, Mrs C, Yeah Baby, and a variety of other names went out for a walk last night after school. Above Tobermory is a track into the countryside where there is a radio mast. She drove up there, parked, and walked, and what photos she sent, what photos.

I was jealous because I was not there with Claire, who I miss a lot, whilst bathed in miserable weather in Dukinfield, and suffering from this infernal cold and cough. But after a great sleep having taken a Lemsip I feel more sprightly this morning and have not hacked a cough out and fingers crossed. So jealously pivoted to excitement at knowing that my new home is not that far away.

This last photo really sums up living on Mull and Claire must have been very near Ardmore Bay to the north of Tobermory looking across the sea to Ardnamurchan Peninsular on the mainland. Just stunning, with plenty of hills (Munros) to explore.

Today is a mixed one with two hours volunteering over lunchtime with OCD Action as I help facilitate a general OCD support group. Then after that I’m working on myself with some CBT for my own OCD via Silvercloud, and will soon also receive some one to one sessions via Oldham Talking Therapies, for which I am grateful. And I am certainly grateful for the NHS and always have been for what it does and continues to do. So it is with sadness that I see it creak and groan to the extent that it does with such damage riven through it by the failed private policies of the Conservatives. I am not saying Labour will have the solutions, but we can only hope.

And I will be one of the lucky ones who has been able to pay for private health needs, has received work medical insurance, and benefited from NHS services. And will receive just as much and more in a more sparsely populated area and probably better funded service in Argyll and Bute.

Me, myself, and my cold - Thursday 14th March 2024

Morning all, coughing and spluttering away with the Mother of a cold that has had a death grip on me since Monday.. Just gone 5am in the morning in Tameside and cannot sleep, so on the laptop. One of the guys I share with, Damon, is up as well so there is man/male conversation.

I am now at the Doctor’s in Mossley for a check up or as Michael put it a MOT - he’s a friend I bumped into travelling here. Quiet, not me mind you as I’ve just sat down and started coughing again.

Today I have a call with Mike Pegg (http://linkedin.com/in/mikepegg1) who I’ve not spoken to in a while, followed by Adrian Lomas (http://linkedin.com/in/adrianlomas). Again not spoken to him in a while. Two old contacts. The former a Guru as to people and building businesses, the later a die hard never give up businessman. Be nice to chat after what has been a while. I will though seek to have a nap between the Doc’s and the calls, but am loathe to do so as it can bugger up the sleep routine which is all over the show at the moment.

It’s not long until Claire’s Easter holidays from Tobermory High School, and can’t wait to see her. She heads down for April and then two weeks on the Isle of Mull.

The view from the rented house in Tobermory over the bay is stunning and having seen the house know it also has a large garden to enjoy for when the weather improves.

It is a little strange being in Mossley now that we’ve sold the house and no longer live here. I have attachments to the place, will have, but also now have closure, and feel it is time to move on. Some friendships will follow, some won’t and that is the nature of life.

But a great adventure awaits.

I’ve sadly had to put my restart to exercise on hold due to this cold but it does allow me to get other stuff done, and I have a variety of things to complete. This includes catching up with people I’ve not seen in a while, and easing myself into work after time off.

I may not feel it at the moment but I’m excited about the prospect of sea swimming with Claire on Mull. Mild climate even at this time of the year as the Inner Hebrides are touched by the Gulf Stream.

But I am not fully up in Mull until July/August as I have stuff to wrap up here in Tameside and my home town of Macclesfield.

It will be nice to have visitors to Mull, and Claire has already had some in the form of Paul and Lisa Hudson this week. Though I feel for Paul and Lisa as they’ve relied on buses with no car on the island and everywhere’s closed! That said they caught up last night and had fun.

Lego at 52 years of age, and I am not ashamed.

So it is with delight I write this post about Lego whilst watching Rio Lobo on the TV in a nice warm house whilst the cold and the wind swirls outside in Dukinfield. (And I think I may have caught a cold.)

I’ve been busy with making the lounge of my temporary accommodation Cobley friendly, and I think I have succeeded to a great extent, with room for improvement. Ho hum. I find Lego building has delighted and soothed me, and my housemates I honestly believe have felt the same.

I am enjoying my time in Dukinfield with ANEW and focusing on my recovery with over 7 months under my belt presently. But I keep it a day at a time and such a simple approach and listening to what I am told has and does make a difference; only took me over 12 years to the despair of myself and others.

Monday sees me work and study to a Level 2 qualification for counselling, and something I wish to follow, whilst running my beloved business found us. I finish the study first week of April and want to get myself onto Level 3 for the September intake, and suspect it will be with learndirect.

The challenge being for Level 3, hence learndirect, being that I will be in Mull by July/August. Claire and I had always wanted to live in Scotland, in the Highlands, not too remote mind you. So she decided to go for and get a role as Biology Teacher at Tobermory High School. Sheesh. There is remote Scotland, and there is a Hebridean island… She started teaching January and is living in rented accommodation with our ultimately buying a property.

I’ve been to Mull and must admit I am looking forward to it despite trepidation as it is a wonderful place and lifestyle in which to live and embrace.

Oh and the Lego is coming with me.

Books to read on a dark and cold January 2024

If you are looking to hibernate this morning under the duvet, why not consider a list of books I put together on my found us business website. I view it as a sister site to be honest and it’s not really a formal or boring business website. Anyway have a gander at some very interesting books.

The first of the nine book, and a good read.

Why do I read? Because I enjoy it. Because I learn. Because I can choose what I read. Is that not beautiful?

The books I list really helped me with goals and planning and addiction to technology, which had become a big problem. They also helped me to examine myself and question my motives behind my usage of social media and letting people know what I was up to. Ever had that moment an hour later after a social media maelstrom where you wonder what you are doing and where has an hour of your life gone?

There is a lot of self discovery in reading these books.

Some books I’ve read, I wish to share.

Back from a day at grown up school

I am back from grown up school on my counselling and peer mentoring course, delivered by the wonderful Wes and Karen of Acorn. And what was it like? I was certainly wondering what to expect, but not in the realms of Calvin… With learning I am open minded.

Firstly the venue for the course was not blown up, nor did it spontaneously combust. Nor was I looking for that to happen. In fact I was fortunate enough to enjoy excellent teaching to a group of 10 people including myself.

Wes has taught me before and I like his approachable style, and he certainly delivered as he presented the material today in an interactive, engaging, and educational manner. I learnt a lot from it, bearing in mind I am an old dog at 52 years old. And apart from one other was with a bunch of sharp youngsters.

Karen, whilst not delivering the presentation, worked well with Wes and played a crucial part in today’s training.

I learnt about UPR (unconditional positive regard), Motivational Interviewing, and of creating a paradigm shift in a recipient. Modern people centric approach versus old school. Really, really interesting, and more to follow.

It was a nice change for what can be one’s pre-ordained view of professional training that has been formed from past years. And see below for what I mean through the eyes of Calvin! Thanks Wes for not fulfilling old and tired views of tuition!

A rather enthusiastic Peter is off for training today.

I am off with a packed lunch, like a newly polished school boy.

So what am I learning?

I am off on a combined learning course that lasts 12 weeks and finishes in April. Looking forward to it as it provides me with a Counselling qualification (Levels 2/3) plus peer mentoring, and kindly funded by Tameside Metropolitan BC. Back on personal learning again after what has been quite a while and I’m being trained and studying instead of the other way round.

The qualification is to me both personal growth and practical. I can use what I will learn when volunteering at CGL and OCD Action, the two charities I help. And my mentoring at Lancaster University Management School. And lastly in my people led business found us.

I shall keep you posted after today’s session! It is provided by Calico.

Castlefield Gallery - a late appearance for myself

Resonance and Remnants (2023) - Omid Asadi

I am a bit remiss in having passed this gem of a gallery that has been sat adjacent to Deansgate train station for 40 years. Thankfully I visited the gallery with friends for a private viewing and brainstorming session, Monday 11th December 2023. What a wonderful thing it is!

Omid Asadi’s work did make me think indeed. In Iran dandelion seeds landing on you are viewed as signifying a message that is yet to come, so a dream in one sense. If you look closely enough, or view the exhibition you’ll see that the floor is blanketed by dandelion seeds, thousands of them all signifying dreams, a floor of dreams yet to come or already in existence. Surrounding and puncturing the dreams are memories; an old wall, a telephone, a paraffin heater in this case, surrounded by the words of an Iranian poet killed by the regime emanating from an old Sharp cassette player.

These are Asadi’s dreams and memories from his past. All in juxtaposition. And I found resonance with this. I dream, we all dream, and we all have memories which are dreams. Dreams of the past. And it is a stimulating thing to think of myself dreaming of the past, of maybes and things yet to come and that may never come, whilst living in the here and now.

The exhibition made me think of a much simpler youth, of my past, especially the old style telephone, as did the surrounding and derelict building. And I dream all the time of the past and maybes which the dandelions signify. So for me it was both poignant and reminded me that I whilst I live and connect in the present, which is the concrete, dreams are am ever present part of my present. So the term, one day at a time, or one moment at a time is a much wider and unconstrained concept.

The sister exhibit contains storage boxes both old and new collected from various sources all stacked and ready to be opened. I myself think this a statement of people’s unopened dreams stacked away for use, sometimes never opened.

About Castlefield Gallery

“We are a contemporary art gallery and artist development organisation. Established in 1984, we’ve led the way in artist development for almost 40 years. We provide creative and career development, exhibition opportunities and commissions for artists and independents. We work from our galleries in Manchester, off-site, online and in the public realm. We create long-lasting impacts in our city region, North West and beyond. Our national and international activities focus on artist exchange. Castlefield Gallery’s public and participation programmes provoke new ways of thinking, bringing together artists, creatives, communities and audiences to explore the art and issues of our time. We believe when artists and communities come together they can help shape a better world.”

https://www.castlefieldgallery.co.uk/about/


Monday 8th January Mulling Mull, found us, some learning.

It is Monday the 8th of January and I’m writing on petercobley.com. Claire is in Mull and starts teaching today for the first time. I wonder how she gets on with a new school, new pupils, colleagues, parents, and new curriculum in the form of Scottish Highers. I start this afternoon on a 12 week Combined Learning course setting me off on Counselling and Peer qualifications; looking forward to this since I both enjoy learning and giving back. Oh, and I have put a lot of work over recent days into found us website with new pages and content.

Sone lunch at Mamma G’s in Denton before Claire headed to Scotland on New Year’s Day.

So The Boss has headed off to Hamilton first for time with family, then onto Mull and arrived Thursday 4th January. Today she starts at Tobermory High School for the first time, and gulp! But she will be fine. Myself and me are down in Tameside beavering away on getting fit, eating less, writing web copy, recovery, etc. etc. etc.

All in all a busy day that will be caped off from 7-9pm where I act as a Co-Facilitator for OCD Action on one of its Zoom support groups. So I suspect I will have an early night this evening as will Claire. We both I suspect did not sleep well in anticipation of Claire.

found us

Now here is a thing of beauty that I am happy with. Found us as a business and the updates I made to the web site. And after waxing lyrical here I intent to write a blog entry on how senior people can go about obtaining a role by not so obvious means. Something very pertinent in times of senior role famine as less positions are about, and we see redundancies.

Have a read of Gizza Job. A title that older folks will smile at.

And here are some photos from cycle rides Claire has taken so far on Mull.

Remember, today is the tomorrow you worried about yesterday - Dale Carnegie

I thought I’d write a blog post revolving around “How to Stop Worrying and Start Living” written by Dale Carnegie.

I have known about Dale Carnegie and his writings for many years. He, I suppose, was the first self help Guru drawing on his experiences, and I would strongly suggest listening or reading the book I focus on. This is a man who met the likes of Laurence of Arabia across to Rockefeller.

He died in 1955 but I honestly think that this book is a vital read for learning not to worry and living in the moment. His life spanned the turn of the century, the rise of capitalism, and the rise of great men who have somewhat disappeared from popular vernacular.

What is important…

That Carnegie spoke from experience and tried and tested methods in a time where there was no Social Media or as I coin it, the “Cult of the Personality.” This book I feel is a vital read for any person who works in a demanding career or for that matter is ambitious, or wants to succeed in an ethical manner, but also enjoy the simple things like a family life. The book is not full of the trite shite that we now see with a lot of “self help” specialists or posted on Social Media. That in my opinion are too easily believed and not backed up by lived experience. So get a copy and read.

Remember, today is the tomorrow you worried about yesterday

I have been listening to the Audible version of his book and this quote from the book really stuck in my mind. I suspect a number of people have read of the contemporary Eckart Tolle and his “The Power of Now” and will understand this quote and the book for that matter. In worrying about what may happen you do not live in the moment, which is your actual reality. Worrying as to what if’s is living in a false reality. Living in the now and actioning the now is how one should live, and please note this does not mean you cannot dream, nor plan. Carnegie with his book and specifically quote nails it, and keep re-reading the quote until it sinks in.

I also believe Calvin’s philosophy should be observed - real time keeping it in the moment….

Joys of Good Search Marketing - searchup

PLEASE CALL OR E-MAIL ME FOR A CHAT, TO DISCUSS A FREE SEARCH MARKETING AUDIT.

(excuse the caps and sales pitch, but we are worth talking to - you’d be surprised as to us and our clients!)

Oh, and PLEASE READ below…

Here’s searchup……..

I enjoy many things: eating, sleeping, fell running and so on. From a work perspective I enjoy searchup and here’s why….

I have been working with searchup since last year, initiated via an old contact Terry McCusker. And I have thoroughly enjoyed it. I’ve been able to get back into Search, close up and dirty, which takes me fondly back to 2002 and the later years.

I’d started my foray into Paid Search when setting up the Goto.com/Overture office in Manchester back in 2003; later I was to be accustomed with SEO. It was a very early period in Search history with Goto.com having invented the sponsored pay per click listing in SERPS (Search Engine Results) that Google was to copy (see legal ding dong as to the history of it all…) and monetise, and then the rest my lad and lass is history.

I was given me a great grounding in PPC and other digital advertising charging models, and stepping stone into what was to become Programmatic etc. In hindsight I was rewarded with a great deal of knowledge for which I am grateful.

Fast forward to April 2023 and I collect my thoughts after two weeks away in The Lakes and Oban. I have an open diary and am planning to chat to people about searchup, why I like working with them, and just how good a Search agency that they are.

  1. Being at Goto.com, Overture, Yahoo!, I Spy Marketing (sold to iProspect), and IMA HOME I know a good Search agency when I see one, plus my working on clients ranging from the Coop across to Citibank. And searchup are good. Read below.

  2. For the money orientated ones, searchup offer free Search Audits, produced confidentially. From this you will get useful Search Marketing information, especially with an e-Commerce bias and yes gratis. (We have faith in doing this.)

  3. Searchup specialise in helping grow the Search Marketing and Analytics for start ups and small to medium sized businesses, and this does not necessarily correlate to business turnover. “Small is beautiful”.

  4. Have a look at the Case Studies on the website. Searchup delivers results utilising Search, hence looking after a number of retail led clients - from white goods to B2B.

  5. But what is crucial is how searchup uses retail data from clients, Search data and performance, to generate sales (depending on what is defined as sales) whilst enhancing client metrics, that could range from product margin across to SKU sales, to promotional campaigns pre/post results.

  6. I’ve not mentioned “OTHER stuff” and will do so here. Searchup delivers on campaign creative, website performance and optimisation, plus CPM or CPA driven campaigns using non-search channels where appropriate, or platforms such as mobile or touch point for example.

  7. Lastly we are technology bi-partisan and can advise on Venda across to Magento. We are good a putting heads under a businesses bonnet and reporting back, without sucking in breath.

Anyway enough of searchup…..

WHY NOT GIVE ME A CALL OR E-MAIL ME FOR A CHAT OR TO DISCUSS A FREE SEARCH, WEBSITE, COMMERCIAL DIGITAL MARKETING AUDIT?

And here are some holiday snaps from The Lakes and Oban over Easter by way of pleasant distraction.

"Rub-a-dub-dub" - What an earth are people up to?

“Rub-a-dub-dub Three men in a tub. And who do you hink they are? The butcher, the baker, the candle stickmaker . Run 'em down. Knaves all three”

Not blogged in a while and thought I would draw upon a very old nursery rhyme that most of us will remember but not necessarily realise its context. I draw upon it as I question the behaviour of people as of late. In a world that seems to be going mad., the rhyme rings true.

Origins and meaning

“The earliest versions of this rhyme published differ significantly in their wording. Dating back to the 14th century, the original rhyme makes reference to maids in a "tub" – a fairground attraction similar to a modern peep show. The rhyme is of a type calling out otherwise respectable people for disrespectable actions, in this case, ogling naked ladies – the maids. The nonsense "Rub-a-dub-dub" develops a phonetic association of social disapprobation, analogous to "tsk-tsk," albeit of a more lascivious variety. The nursery rhyme is a form of teaching such associations in folklore: for individuals raised with such social codes, the phrase "Rub-a-dub-dub" alone could stand in for gossip or innuendo without communicating all of the details.” Wikipedia

Calling out respectable people for disrespectable behaviour is not what I wish to do. For the most part we all posses volition and thus know right from wrong. This leads to me to bemoan the current state of affairs when I look to humanity globally and then again locally at home.

Where are we going as a race when Globally we think in nation states and argue with each other. Take Ukraine for example. What is it about?

Locally, we have a Government in power that seems to represent a certain echelon of society to the detriment of others.

The rhyme reminds us that we must cut though the image that is presented to us, the reality that is not true. At the moment we hear so many points of view in the form of Governments, Politicians and this mentality feeds down to society, and is also delivered via Media.

I suppose we need to stand up to such messaging and denounce it, and create a new narrative - I know this is possible as I work in Media. It then becomes a question of a) choosing to do this, and b) then doing it. We, I suspect, are already seeing this in some of the “anarchy” conservative society refers to. Maybe a new way that society and humanity deserves as people protest.

We cannot expect others to shower us “with meaning and happiness”. We need to join in to break the current narrative and rhetoric of those we disagree with, including organisations (“organisms” maybe) in order to make change. Einstein is rightly quoted that if you keep doing the same thing, and expect different results, then that is insanity. Are we as insane as those we refer to as being insane when we sit back, do nothing, and expect different results?

Maybe we all ought to read Beyond Good and Evil by Nietzsche? Yes, yes, yes, it is heavy going and a tad old, but it is an important text for today’s calamities.

Nietzsche challenges the traditional definition of good and bad as simplistic. It traps us into inaction. Nietzsche shows we are all human and it is how we ultimately express ourselves as output that defines who we are and our behaviour. After all there is good in the worse of us, and bad in the best of us. He challenges traditional morality and the aforementioned view of good/evil and pushes an affirmative approach to what we perceive and thus morality - we have volition. If we do not take affirmative action as an expression of our humanity, the very state of the modern individual is at risk, as is the societies we have built. And remember none of us are perfect.

Footnote:

I had not planned for this Blog entry to be a rant, and certainly don’t think it necessarily has to be interpreted in such a way. I have had a tough time in recent months, and honestly for a while even before these months. I have resurfaced so to speak, but different and learned from all I have tasted and learnt by way of experience. I think this is reflected in this Blog entry. In a way it is a statement of how I feel.


Good Search Marketing from Peter Cobley and searchup

It is November and we have two months left of Q4 and 2023. Thoughts are likely to be turning to Christmas sales, especially if eCommerce driven. What would they have been like in normal circumstances, let alone current trading conditions facing the UK and global economy; what with declining consumer confidence?

Such challenges can be exacerbated for the smaller growing business that does not have in-house resource for targeted Search Marketing, or its Digital Advertising Agency is not delivering a cost effective return on Search Marketing.

search up, the Search Marketing agency that I advise through found us, may be your solution.

  • The agency specialises in Search Marketing for smaller to medium sized businesses who cannot necessarily cover the Search Channel internally, or are not receiving return via their Advertising Agency.

  • searchup already works with, and delivers return for national eCommerce businesses.

  • The agency prides itself on its unique approach to PPC Search Marketing (also including Social Media), and importantly SEO.

  • Its approach is Data driven across Channels, but crucially works with and harnesses Client Sales Data and Management Information to achieve results.

  • I’ve seen many Search Marketing Agencies since my early days of Goto/Overture back in 2002, and decided to work with searchup based on their approach, results, ethics, and how they treat people. I was tired of “typical” Search Agencies. (I consult for searchup via my business - found us.)

  • Working with searchup we have achieved excellent Client results and have a look at searchup Case Studies

  • Don’t hesitate to get in touch for a chat, to find out more, or for advice. We are friendly, happy to help, and won’t just stick an invoice under your nose.

  • I can be contacted on peter@searchup.co.uk or 07876 684899.

    After all it's nearly Christmas and maybe you deserve that Present you’ve always wanted! - Peter Cobley

Ello, We're SearchUp

Well it is time after 8 plus years of being a solo entrepreneur to get involved with a lovely Search Marketing agency called SearchUp. As they say, “Your digital marketing is about to get a serious lift...”

I have known the wonderfully honest and funny Terry McCusker for a number of years and both of us share the same view on life; namely being honest, treat people nicely, do your best, and bring good to the world. Which is also applied to work and business.

So, a while back Terry and I spoke over SearchUp, a lovely little Search Marketing agency he is a director of. And I also met it’s original founder Craig Griffiths, who I have discovered is a Hong Kong Fooey of SEO. Terry and I are commercial, sales, account management etc. etc. etc. Hence our being older than Craig, and potentially more sarcastic. Craig is also a nice honest chap with ethics. This is why I got into business with them and more below on this.

SearchUp I discovered is very good at delivering sales results via Search for its clients, utilising technology and best practice to mirror and drive client metrics, sales and commercial needs. And all with honesty and transparency, and fun. Something that appealed to me bearing in mind how I run my consultancy, found us, and also having spent years in the cut and thrust of working in advertising and not necessarily ascribing to its darker side. Lastly, I originally come from a Search background, in the days of GoTo./Overture, and always enjoyed it.

So, I have decided to work with the guys two days a week as a Director to help them grow and reach more clients, or realistically like minded people in symbiotic or mutually beneficial relationships. Something I’ve always tried to do, i.e. help people you admire, aspire to, or want to plain help.

I’ve liked the fact that there is so much potential within SearchUp business for personal growth, and the growth of other people and their company, whilst everyone making some money in a happy manner.

Search is the core proponent of the business, and behind it all is a skilled utilisation of data and insights, marrying client sales and commercial metrics together with Search to deliver transparent results. SearchUp has rolling monthly contracts and also works to revenue share models, such are the results it delivers to new and long retained clients.

So, get in touch if you require help with your SEARCH marketing or analytics, needing to see a return on ad spend with comprehensive tracking.